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The jellymongers are on a mission: To bring jelly's sexy back

Don't call it J-E-L-L-O! "Jellymonger" Sam Bompas introduces TODAY's Meredith Vieira to Britain's tradition of delectable and elaborate gelatin creations.

Are you ready for this jelly?

Sam Bombas and Harry Parr are known throughout London for the creative ways they break the mold with their gelatinous creations and their quest to restore the glory jelly once had in England.

“What England really needs is jelly,” Sam Bombas told TODAY’s Meredith Vieira. “The past four years we’ve gone on a crazy jelly adventure.”

Bombas showed off some of the duo’s molds – including one of Buckingham Palace, flavored with yuzu, orange and absinthe, made especially for Meredith.

“The amazing thing is the universal joy of jelly,” Bombas said about his company’s success. “We found ourselves jellying all over the world.”

Is it just us or does the versatile word “jelly” (we love it as a verb) make innocent sentences sound dirty?