Jaffa Cakes via Rex
A woman tries the lickable McVitie's Jaffa Cakes wallpaper in a London elevator.
In most metropolitan cities, you’d be loath to touch the elevator walls, let alone lick them. But thanks to a new installation in London, the lickable wallpaper dreamed up in “Willy Wonka & the Chocolate Factory” is now a reality.
Employees at Engine, a communications firm, recently got their first taste of the wallpaper, which features 1,325 McVitie's Jaffa Cakes and is posted to one of the building’s elevators. It’s called Spot of Jaffa, and was created by mad scientist chef Heston Blumenthal and Damien Hirst. The project took a team of food technicians and artists four weeks to develop with the hope of encouraging some sweet stress-relief.
If you’re wondering what a Jaffa Cake is, you must not be from the U.K., where these little treats are popular. Jaffa Cakes look like cookies, have a sponge-cake base, a layer of orange-flavored jelly and are coated in chocolate.
And if you’re thinking about how unhygienic this is, don’t worry. According to The Sun newspaper, every Jaffa Cake can only be licked once, as a bell boy removes the saliva-doused stickers.
The licking frenzy may soon spread to other offices in London, depending on the reception at Engine.
Tell us, if you had lickable wallpaper, what flavor would you want it to be?
Vidya Rao is an editor at TODAY.com. She used to lick cookies just to avoid sharing them with her siblings.
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